Ptacek’s Family Market in River Falls, Wisconsin is a four-generation grocery that started in Prescott and grew into the St. Croix Valley. In this Beyond The Falls episode, Sarah Jenkins talks with Pat Ptacek about the River Falls store, the famous brats, and what it takes to run a family grocery here.
- Sarah sits down with Pat Ptacek of Ptacek’s Family Market on a four-generation grocery business that started in Prescott, Wisconsin, and expanded into River Falls.
- Pat covers the store’s bratwurst, including the 305-foot world-record brat that helped raise money for Clydesdale Park, and the habit of making new flavors and products.
- “Be an Athlete” is Pat’s line for believing in yourself and sticking with hard moments — not only sports.
- He talks about working in a multi-generation family business, community involvement, and bringing thousands of products into the River Falls store.
- His take on a local business that lasts: service and quality, and how River Falls has taken in the family and the store.
Find this episode on Beyond The Falls, browse more episodes at beyondthefalls.com, and explore homes or contact Sarah at sarahjenkins.com.
Sarah Jenkins Real Estate LLC · 311 N 2nd St, River Falls, WI 54022 · (612) 703-3944 · sarah@sarahjenkins.com